Moises Valdés is a master print maker for artists around the world. He creates limited edition prints and displays them in his gallery in Mexico. He explained to me that his gallery had a dutch modern feel and he wanted that style to reflect in the logo. He also said it would make sense for the mark to include his initials. I thought this solution I came up with said it all! This mark creates the "M V", but it also illustrates the process of taking original art and making a print. Little did I know there was another designer working on this with him and unfortunately he went with this.